There's a ton of money to be made out of rank and rent SEO websites and the area lead generation business design!
Contemplate it in this manner: if the main element phrase “water damage restoration Los Angeles” features a CPC (cost per click) of $100, imagine what those business owners could be willing to pay per qualified lead…
Don't concern yourself with not being a local SEO expert, this article should go over how to start your own personal pay per call marketing business by picking the proper niche, ranking a niche site, and selling leads or renting the web site to local businesses.
Advantages of Lead Generation Over Client SEO
Your relationship with your clients when doing lead generation is very different from a typical client SEO relationship. Some of the greatest parts about it is that you've full control over the assets (the website and other online marketing material), and you've more freedom to make the creative decisions!
When I first started out in my freelance digital marketing career, I was mainly centered on serving clients. This is okay at first, however it got tiring fast!
Between getting all of their login credentials, which 9 times out of 10 they did not have, sending estimates, to proving that my stuff is working, and being forced to produce significantly less than optimal marketing and SEO decisions as the client preferred it, I was fed up.
So I looked for an improved solution, and learned all about how to start a local lead generation business. The change in the SEO-client relationship, along with the opportunity to earn a passive income, will be the main reasons I generally prefer any type of affiliate style local SEO over the more traditional client work.
What is Rank and Rent?
A marketer will build a web site and put effort into having it create a strong ranking for a certain keyword. In most cases, this is simply not organic but locality-based. Meaning it's focused in your city or specific location. With time, they cultivate this page to rank for phrases in the relevant industry. The greater the website ranks, the more lead generation the website can produce. This provides analytic data that the marketer uses to contact local companies for the reason that same industry to rent the website; thus effectively charging for lead generation.
How Does it Work?
Well, it's not that different than sites like Yelp, Home Advisor, Zillow. These companies spend money on large levels of SEO efforts and charge you per lead you receive from it. This Rank and Rent website is no different. You're investing in the leads generated using this site. You could pay an amount per lead or you could pay an appartment rate each month for the site. That you don't own the web site or domain, the marketer you are renting from does. You're simply paying them to function as the people receiving most of the inquiries this method generates.
This doesn't replace your existing site and SEO efforts. Consider it as having two different efforts pulling in leads. Yes, in ways you're competing with yourself but the website was already doing that. At the least in this manner, you're able to double down on incoming leads.
Did You Get All of That?
I know local affiliate marketing can seem difficult at first, but I tried to break it down into small steps so you would have the ability to get everything you'd need to start a pay per call local lead generation business. Whether you are looking to complete it though a pay per lead affiliate network, or find you possess clients/partners, I suggest giving this a try.
Alternatively, if you want a completely done for you rank and rent SEO website to save lots of you time and potentially money, check out source.
